File 04 /// Blog
Writing.
Essays, notes, and occasional nonsense.
- Jun 13, 2026
Community Is a Product, Not a Marketing Channel
Most companies build communities to market their product. The ones that last build community as the product itself.
- Jun 12, 2026
What Notion Gets Right That Every Other Tool Gets Wrong
Every other productivity tool tells you how to work. Notion hands you a blank page and gets out of the way.
- Jun 11, 2026
The Growth Tactic Everyone Copies That Quietly Stopped Working
High-volume content marketing built empires for a decade. The arbitrage window is closed — and most companies haven't noticed yet.
- Jun 10, 2026
Why I Stopped Trusting "Best Practices" in Design
Best practices describe what worked for someone else, in a different context, at a different time. That's not a rule — it's a hypothesis.
- Jun 09, 2026
I Audited Notion's Growth Strategy (It's Not What You Think)
Notion hit 100M users and a ~$10B valuation with almost no paid advertising. A teardown of the product-led loops, template marketplace, creator ecosystem, and design moat that actually drive its growth — plus what I'd fix.
- Apr 23, 2026
Hello, World
Starting a blog in 2026 feels both quaint and radical. Here's why I'm doing it anyway.
- Apr 20, 2026
On Brutalism
Why I gave this site hard edges, no color, and zero rounded corners.